All posts tagged with strategy

“The” tip to writing your online dating profile.

I’m a copywriter and marketing expert who writes online dating profiles. As such, I’m always asked “from your advertising perspective, what’s the best advice for writing an online dating profile”.  My answer? If you want your online dating profile to stand out then you have to make the offer clear – and “you” are that offer. Many people avoid being specific about interests and activities because they don’t want to be pigeonholed or alienate people (even though opposites attract just… read more