Adoption Profiles & Advice


The 5th of 5 tips on writing your Dear Birth Parent letter.

This is the final tip I can give you about writing your Dear Birth Parent letter. Like all my other tips, it leverages a marketing technique. I use it when I’m writing traditional advertising, as well as when I’m writing online dating, LinkedIn and parent profiles. In fact, it’s a technique you can use in just about any situation that requires you to bond with another person. It’s “consider their needs”. It’s true that you have a story to tell… read more

The 4th of 5 tips on writing your Dear Birth Parent letter.

I’ve spent most of my career writing ads. I launched this service when I realized that online dating profiles, LinkedIn profiles and adoption profiles all have a greater chance of being successful when marketing techniques are applied to them. The same holds true for Dear Birth Parent letters. Of course you letter will be driven by far more emotion than any advertising. Still, its objective is similar and that is to pique the interest of your “audience”. This is the… read more

The 3rd of 5 tips on writing your Dear Birth Parent letter.

You might be surprised to learn that online dating profiles, LinkedIn profiles and Dear Birth Parent letters have one essential aspect in common: they all benefit from marketing techniques. It sounds cold even to me. Yet, when you take away its commercial associations, all marketing really comes down to is “connecting”. With that in mind, I offer this third of five tips in the hope that it will help you better connect with the right birth parent. Bring your life… read more

The 2nd of 5 tips on writing your Dear Birth Parent letter.

What do online dating profiles, LinkedIn profiles and Dear Birth Parent letters have in common? They all require marketing techniques to be effective. Though a Dear Birth Parent letter has a deeply intense emotional objective, it nonetheless requires strategic thinking. This is the second of a series of five tips to help you craft a strong Dear Birth Parent letter. Be true to yourself and attract what’s best for all of you. One of the world’s most successful advertisers is… read more

The 1st of 5 tips on writing your Dear Birth Parent letter.

Over the years I’ve come to realize that marketing techniques can be applied to countless situations where people need to connect with others. As an ad writer turned profile writer, I use these techniques specifically on dating profiles, LinkedIn profiles and adoption profiles. However different these profiles may seem to be, they all share one essential marketing “must have” and that is – each one requires a strong opener to engage a reader right from the start. This is true… read more