Online Dating and LinkedIn Profile Writing Advice
I regularly critique excerpts from random dating and LinkedIn profiles (for anonymity). By pointing out dos and don'ts from actual profiles, you too can look at your own with a critical eye and improve on your personal branding.
Some online dating profiles are the literary equivalent of Scandal. There’s drama, anger, betrayal, intrigue, even surprise confessions. Today I read the dating profile of a woman who proudly asserted that she keyed her ex’s car. She added “lol” after that admission. I admit these are delicious reads. Lunacy often is. That said, red flags aren’t usually so obvious. Most have more subtle (though no less disquieting) clues. Here are my top six red flags of online dating. If you… read more →
Here’s what to do when guys online dating just want in a roll in the hay. The other day I was chatting with a single woman who had abruptly pulled her online dating profile off okCupid. She’s vowed never again to go online dating. In her experience, the men were rude and inappropriate. Most had sent sexually explicit messages. Others, while less indecent, still made clear that all they wanted was sex. Frustrated, she blurted, “Is it me or are men online dating just total… read more →
See what I did with my headline? I gave it a sensational quality, but for no reason. It’s called bait and switch. It’s a form of advertising writing that uses deception to attract people to a product or service. It fools them into thinking they’ll be clicking for one reason, but when they do – it’s not what they expected. It’s an old trick and I just I fell for it myself. I was scrolling through online dating profiles that I could review for… read more →
“Just checking out this online dating thing to see if I could meet a man who is cool and decent and see where fate may take us.” That was the first sentence on an online dating profile that I found on POF today. It brings up two important points: 1. Avoid being redundant If you’ve posted an online dating profile on an online dating site then you don’t need to say that you’re checking out this online dating thing. It’s redundant… read more →
A friend of mine lost her job recently due to downsizing. The parting was amicable. The change was welcomed. She also received a great severance. And yet… “I can’t find my passion”, she lamented, and “I don’t even know where to look”. I couldn’t have been more surprised. This friend is a wonderful designer who can create beauty in all media from print to digital. She’s also skilled in a number of complex online design tools. In addition, she’s a smart… read more →
If you want a successful online dating profile – or any online profile, for that matter – then deconstruct an ad. After all, marketers are experts at getting a message across in a way that reaches an objective. And, the point of an online profile is, in fact, to reach a goal whether it’s finding love or finding a job. Today, we’ll analyze this ad by Publicis Ambience Advertising in Chennai, India and address two techniques that makes it effective:… read more →