All posts tagged with how to write your online dating profile

One person. Two dating profiles.

In advertising, we test everything. It’s common for one client to have  two separate landing pages to see which one will do a better job of converting. It’s also typical for a client to test their latest marketing campaign to a previous one. It’s even standard to compare one word to another. Whether the details are big or small, it’s good marketing practice to review what’s working and what isn’t, then revise accordingly. I often encourage singles dating online to… read more

Can the worst first date ever be the funniest (the answer is yes!)?

I usually write blog posts that provides tips on how to write your online dating profile. But, today, a client send me such a funny “bad first date” that I had to share it. Apparently this story was heard on Jay Leno. In fact, the story is a hoax. But still, it’s so funny I had to share. It also makes me wonder what your worst date story is. If you have any that you’d like to send in, please… read more

Online dating: Go for gold and beat your competition. Part 3 of 3.

Online dating may be about finding love. However, to be successful, you have to beat your competition (I know, I know…I’m such a romantic). To do so, you have to everything from making your online dating profile photos stand out to making your online dating “About Me” section better than anyone else’s. Even after that, there’s still one big hurdle to overcome – your first email. It has two objectives: it has to be read and it has to elicit… read more

Going for gold in the competitive sport of online dating. Part 2 of 3.

Online dating is highly competitive. There are hundreds, if not thousands, of men and women competing for attention and going after some of the same matches. So how do you get noticed? By making your entire presentation powerful from start to finish. This is the second of two blog posts to help you be the best you can be. Be sure to read the first online dating blog post too. Write a dating profile that shows off your personality (unless,… read more

Online dating profiles. Can I lie about my age and still go to heaven?

Well, I’m no God but…yes, I think there’s a way to lie about your age on your online dating profile and then be absolved. It wasn’t that long ago that you’d be considered a complete boor if you asked a woman her age. Nowadays, men and women both are expected to post their private digits up on their dating profiles and for all to see. It can be as embarrassing as dropping your undies on the laundry room floor and… read more

Online Dating Profiles and Politics.

Usually when I scan online dating sites, I find dating profiles that are pretty average and uneventful. This, by the way, is precisely why you should consider hiring me to help you craft your dating profile or, at least, to provide you with a consultation. Nevertheless, as I scan these everyday profiles, sometimes someone writes something that completely sideswipes me. Today I’m featuring an excerpt from one of those profiles followed by my fairly predictable critique. For those of you who… read more

Online dating profile writing. Thanksgiving edition.

Why I’m grateful to be an online dating profile writer. I regularly scan dating sites reading dating profile after online dating profile. Partly it’s to find ideas for tweets and blogs. It’s also because I miss the drama and mayhem of Game of Thrones. Until its return, this fills the gap nicely. Today being Thanksgiving, I decided to write a blog about all the reasons I’m grateful for my job whether I’m spending the day scanning random dating profiles of singles… read more

Online Dating Profile Writing Tips for Wed. Nov.27, 2014.

Today I explored and read the dating profiles of both men and women. I kept finding one common and constant marketing mistake. Though it’s one that I’ve addressed previously, it warrants another mention. Below you’ll find an excerpt from one of the dating profiles that carries the mistake followed by my critique. From the dating profile of a 38-year old woman. I’m often described as fun, sarcastic, loving, optimistic, kind, compassionate, intelligent, easy going, thoughtful, friendly, outgoing, resourceful, resilient… read more

Online Dating And Choosing Out of Your League.

The notion of a potential mate being “out of one’s league” is crass, insulting and arrogant. It’s also not entirely without foundation. In many cases we do tend to pair up with matches similar to us in looks (not to mention intellect), thus dating “within our league”. After all, hitting on someone much more attractive not only means entering a more competitive arena, it also puts us at greater risk of rejection. In evolutionary terms, where would that leave us?… read more

Online Dating Profiles & “the time is now” (which it isn’t).

As one who’s been in advertising for 20 years (check out my bio), I’ve worked with a lot of clients. Some understood marketing. Others, inexplicably, thought they did. For instance, I had a client who believed that his headline, “are you a man or a clown”, would be a great way to advertise age-defying moisturizer that had nothing to do with clowns (or men, for that matter). I also had a client insist that the words “as easy as magic”… read more