All posts tagged with how to

How to write a great online dating profile.

I spent most of my professional life as an ad writer. As such, I became better and better at convincing consumers not only to buy a particular product, but to pick that product over another one. Now, as an online dating profile writer, I use that same persuasive writing to make online dating profiles get picked over the competition too (check out my online dating profile samples and see the difference ad writing makes). Hopefully, by sharing my marketing techniques… read more

Online dating and the biggest mistake men make.

As an online dating profile writer, I’m privy to what men and women are looking for in a partner.  I’ve noticed that men, more often than women, tend to be the most unrealistic when it comes to selecting a match. As such, a lot of men feel that online dating is a bust. Truthfully, a lot of factors affect success when online dating – everything from who’s online when you are to the ratio of men and women in your… read more

Top 5 Tips to a better online dating profile.

I’m an ad writer. My skill is in writing persuasively so that one product has more appeal than another product. I use that same skill to write online dating profiles. As such, I’m uniquely qualified to create online dating profiles that have greater appeal than other dating profiles you’ll find online  (check the samples of my online dating profiles and see for yourself). If you’re serious about finding love online, but can’t afford expert help, then hopefully some of these basic… read more

Best online dating profiles and top 3 tips to writing yours.

As an ad writer, I’ve spent years convincing people to pick one product over another. Now, as an online dating profile writer, I use that training to help singles be chosen online (check out my online dating profile samples and see the difference ad writing makes). Because of my work, I’m always on, okCupid and other dating sites scanning random profiles to stay up-to-date on behavior and writing trends. In doing so, I’ve noticed that the best online dating… read more

“The” tip to writing your online dating profile.

I’m a copywriter and marketing expert who writes online dating profiles. As such, I’m always asked “from your advertising perspective, what’s the best advice for writing an online dating profile”.  My answer? If you want your online dating profile to stand out then you have to make the offer clear – and “you” are that offer. Many people avoid being specific about interests and activities because they don’t want to be pigeonholed or alienate people (even though opposites attract just… read more

Best online dating profile writing tips.

I’m a seasoned ad writer. I also write online dating profiles that leverage everything I know about marketing. The combination makes me uniquely skilled to craft online dating profiles that stand out (see samples of my online dating profiles.) The two most important things in life are finding love and finding a job. Yet, most people don’t put anywhere near the effort into their dating profiles as they do into their LinkedIn profiles. So, if you’re serious about finding love online, but can’t… read more

Best online dating profiles.

I’ve been an ad writer for years and have worked on some pretty impressive campaigns. I’ve also transferred these skills to writing online dating profiles for clients (check out the samples of my online dating profiles) savvy enough to know that online dating is competitive and we can all use expert help (even me – I never used to write my own dating profiles!).  With all this experience I’ve learned that the best online dating profiles share the following aspects:… read more

How to write a great online dating profile.

The two most important things in life are finding the job you want and finding the love you want. Yet, most people don’t take their dating profiles anywhere near as seriously as they take their LinkedIn profiles and resumes. I  know. I write both for a living. I also scan dating sites all time. In doing so, I see online dating profiles that are filled with nonsense. I’ve read endless narratives about weight loss, breakups and medication challenges. I even… read more

Kate Houston on NPR’s Marketplace.

Why would NPR’s Marketplace be interested in online dating? Because it’s all about marketing yourself. Kate Houston talks about how ad techniques are what you need to stand out and compete online. Please note: prices and levels of service have changed since this broadcast.